About Diana Dawson and Working Career:

Experience, Expertise and Vision

Diana Dawson, the founder of Working Career, is an Accredited Master Coach with the Association for Coaching. She is also a qualified Career Coach, Career Counsellor, Coaching Psychologist, and Cognitive-Behavioural Hypnotherapist. She specialises in Career Consulting, Executive Well-Being at Work, Career Coaching, and Workshop Facilitation.

With over 20 years of experience advising individuals and organisations, Diana has supported and enabled hundreds of people to achieve their individual and career goals. She is passionate about helping people be happy, successful, and fulfilled at work.

Diana is a Member of The British Psychological Society and a Master Coach accredited by The Association for Coaching. She is a Registered Hypnotherapist (GHR).

Diana holds a:

MA in Psychology
MSc in Career Counselling and Management
MSc in Occupational Psychology
Diploma in Cognitive-Behavioural Hypnotherapy
Diploma in Stress Management and Resilience
Certificate in Coaching Psychology
Level A and B in Psychometric Assessment

Working Career’s Values:

Diana says: “I am passionate about helping people optimise their talents. I am committed to my client's success, and guided by these values:

At Working Career, my values shape everything I do as a coach and psychologist.
- Growth & Learning – I believe in lifelong development, guiding professionals to unlock potential and embrace new opportunities.
- Integrity & Authenticity – Coaching works best when it’s honest, transparent, and true to who you are.
- Resilience & Courage – I draw on my own experience of endurance challenges to help clients build resourcefulness and confidence in their careers.
- Freedom & Choice – Everyone deserves a career that fits them. I empower clients to explore options and create fulfilling paths forward.
- Connection & Community – Coaching is a partnership, and I value the human connection that drives meaningful change.
- Well-being & Balance – Sustainable success comes when energy, health, and balance are prioritised.
- Non-judgement & Respect : I offer support and positive regard; I do not judge you. We are all different; we all need different things from work and life.
- Positivity & humour: Things can get bad, but there is always an upside.

Previous business experience

Before founding Working Career in 2002, Diana had roles in various organisations including The Boots Company plc, with responsibilities including Supply Chain Management and Product and Marketing Management. Diana also worked in recruitment for five years.

Outside of Work

Diana loves being outside and owns a horse called Tommy. She is also a keen swimmer and has completed various challenges, including swimming the English Channel in a team of four, Loch Ness in a team of four, and Lake Annecy solo.

She is a qualified Beach Lifesaver and Open Water Swim Coach.

Clients

Working with individuals, Diana has helped hundreds of people to identify, approach and achieve a career that allows them to flourish at work and fulfil their personal potential. Working Career’s organisational and corporate clients have included GlaxoSmithKline, BBC, City of Edinburgh Council, The University of Edinburgh, RBS, BP, The Scottish Government, NHS and Deloitte.

Diana’s individual clients have come from different backgrounds and sectors including:

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