3. AI and Your Career: Supercharge Your Job Search with AI
Introduction
Job searching has changed. With so many roles advertised online — and AI-powered systems helping employers filter candidates — knowing how to use AI tools strategically can help you find better opportunities, faster.
But here’s the key: AI is a support tool, not a replacement for your strategy. While AI can save you time, surface hidden opportunities, and analyse job data instantly, it can’t decide what truly matters to you. That’s where clarity and coaching come in.
This blog shows you how to use AI tools ethically and effectively to streamline your job search, target the right roles, and stay ahead in today’s competitive job market.
💡 AI is powerful for efficiency. Coaching adds the clarity and direction.
1. Why AI Matters in Job Searching
In the UK, most recruiters and employers now use AI-driven tools to manage hiring, including:
Applicant Tracking Systems (ATS): Software that scans CVs for keywords and ranks applicants
Job-matching algorithms: Platforms like LinkedIn and Indeed recommend roles based on your profile and activity
AI-powered company research: Tools that analyse company insights to help you prepare for applications and interviews
What this means for you:
Optimising your CV and LinkedIn profile for AI matters more than ever
AI tools can save you hours of research
You still need to choose roles that align with your values, skills, and goals
2. The Best AI Tools for Job Search
Recommends roles that match your profile and preferences
Best for: Mid- to senior-level roles
Cost: Free / Premium £39.99
AI-powered role matching, smart job alerts, and employer insights
Best for: Widely used UK job searches
Cost: Free
Aggregates roles across multiple job boards and sites
Best for: Cross-platform visibility
Cost: Free
Matches your CV with relevant UK jobs
Best for: Tailored UK-focused targeting
Cost: Free
Real-time research on employers, industries, and hiring patterns
Best for: Researching companies and roles quickly
Cost: Free / Pro £16
Optimises CVs for ATS (Applicant Tracking Systems)
Best for: Roles with strict ATS filtering requirements
Cost: Free trial / Paid £39+
3. How to Use AI to Optimise Your Job Search
a) Set Up Smarter Job Alerts
Use LinkedIn AI Job Alerts and Indeed Smart Alerts
Let AI surface hidden opportunities based on your profile and interests
Example prompt: “List 10 UK-based companies currently hiring for [job title] in [industry], with links to active job postings.”
b) Tailor Your CV for AI Screening
Most UK employers use ATS, so keywords are crucial.
Tools: Jobscan → compare your CV to a job description
ChatGPT → extract keywords from a job spec
Example prompt: “From this job description, extract the top 15 skills, phrases, and keywords to optimise my CV for ATS systems.”
c) Research Companies Faster
Tool: Perplexity.ai → instant summaries of company culture, strategy, and hiring trends
Example search: “Summarise [Company X]’s strategy, culture, and recent news from the past 6 months.”
d) Analyse the Job Market
LinkedIn Premium Insights → identify growth industries and skill demand
Spot which employers are investing in your field
4. Optimising LinkedIn with AI: Attract Employers to You
LinkedIn isn’t just for applying to jobs — it’s where recruiters actively search for candidates. With AI-driven filters, they’ll find you if your profile is optimised.
How to make LinkedIn work for you:
AI keyword optimisation: Use ChatGPT or Jobscan to pull keywords from job specs and weave them into your headline, About section, and experience
Headline engineering: Swap “HR Professional” for something like “Employee Relations Specialist | Driving People Strategy & Organisational Change”
AI content suggestions: Tools like Jasper or Copy.ai help draft posts to showcase expertise — weekly posting boosts visibility
Profile photo checks: Tools like Photofeeler use AI to rate approachability and credibility
AI prompt for ideas: “Give me 10 LinkedIn post ideas for an HR professional moving into [industry].”
👉 When you optimise LinkedIn for AI visibility, you shift from chasing jobs to attracting employers.
5. Example AI Prompts for Job Search
You can use ChatGPT, Claude, or Perplexity with prompts like:
“Summarise the top 10 skills employers want in [industry] roles in the UK.”
“List 12 companies currently hiring for [job title] in [location], sorted by relevance.”
“Analyse these three job descriptions and tell me what skills, keywords, and values overlap.”
“Suggest 5 questions to ask recruiters when applying for roles in [industry].”
“Write a LinkedIn About section for [job title] including keywords from this job description.”
6. AI + Coaching = The Smartest Search Strategy
AI is fantastic for speed and data — but coaching adds:
Clarity: Which roles and industries fit your strengths and values
Strategy: A focused approach that avoids wasted time
Confidence: Support through setbacks, interviews, and negotiations
💡 The smartest job searches combine AI insights with human coaching for both momentum and meaning.
Conclusion
AI can transform how you search for jobs — saving you time, improving your CV, and even attracting recruiters through LinkedIn. But it’s not a replacement for self-awareness or strategy.
When you combine AI-powered tools with clarity and coaching, you create a smarter, faster, and more focused job search that leads to the right opportunities.
What’s Next in This Series
Upcoming blogs in the AI & Your Career Series include:
Tailoring Your CV & Cover Letter with AI
Researching Companies & Roles with AI
Identifying Skills Gaps & Planning Development
Preparing for Interviews with AI
Changing Career with AI
Exploring Self-Employment & Freelancing
The Future of Coaching in the Age of AI
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About Diana
I’m Diana Dawson, Founder of Working Career. As a Coaching Psychologist, Accredited Master Coach with the Association for Coaching, and Cognitive Behavioural Hypnotherapist, I’ve spent over 20 years helping professionals build careers they love.
I combine psychology, coaching, and practical strategy — from career change and interview coaching to executive and well-being coaching. More recently, I’ve been exploring how AI can be used ethically and effectively to support career development, while keeping the focus on what makes each person unique.
Through my coaching programmes and resources, I help professionals use AI with confidence — blending technology with the clarity, confidence, and direction that only coaching can provide.